Truckee Donner Chamber Awarded Economic Development Grant

Truckee Donner Chamber Awarded Economic Development Grant from the Town of Truckee

The Truckee Town Council recently allocated over $2.5 million in funds available for two new economic development incentive programs: Economic Development Support Program and the Economic Development Fund Program. These new programs are intended to help foster a healthy, year-round local economy by providing financial assistance for specific projects.

At a recent Town Council meeting, the Chamber was awarded a grant for two related projects. The first is to work with the lodging industry on the creation of a Tourism Business Improvement District (TBID). TBID’s can provide stable, dedicated funding for tourism promotion through a small assessment on certain sales such as room nights. The grant will allow the Chamber to work with a consultant for further education, outreach and consensus building amongst the lodging industry, then the necessary documents preparation and hearing process. It is anticipated this will be an 8-9 month process.

“We have done some initial education and outreach within the lodging community and are encouraged with the level of support a TBID has received,” said Jon Borden, Chamber Board member. “We are eager to get the process underway to bolster Truckee’s ability to enhance our marketing and competitive position.”

The second related project for which the Chamber was awarded a grant is for an integrated place-based marketing and brand campaign.  The Chamber led a collaborative economic development initiative, Truckee Tomorrow, which was a partnership with the Chamber, the Town of Truckee, the Truckee Downtown Merchants Association, and Nevada County. The group hired Ryan Sharp of the Center for Strategic Economic Research (CSER) to work with the community to identify strategies for enhancing economic prosperity. Following several community meetings, the group overwhelmingly chose a place-based marketing and brand campaign strategy. The goal of the strategy is to:

  • Brand Truckee – establish our brand position which will refine our current and future marketing (both tourism and economic development)
  • Inform and Educate – educate potential employees and businesses with key information for moving, relocation or starting a business in Truckee
  • Diversify the Truckee Economy – actively marketing Truckee will recruit both tourism and non-tourism businesses that will help diversify the economic base and increase revenue
  • Maximize marketing effectiveness – by using marketing channels that maximize reach, such as public relations, social media and internet, while using technology to measure performance and further optimize the marketing spend

“The Chamber has been committed to the collaborative partnership and the Truckee Tomorrow economic development initiative for several years. We are pleased that the Town Council identified economic development as a priority, set aside these funds, and created the process of granting money to the community for projects such as these,” said Pam Hobday, Chamber Board member.

The Chamber will be required to acquire matching private funding commitments prior to moving forward with the place-based marketing and brand campaign strategy.

The Truckee Donner Chamber of Commerce currently promotes Truckee as a tourism destination through funding provided by the Town of Truckee for marketing programs, and visitor services for the management and operation of the California Welcome Center in the historic train depot in downtown Truckee.

Truckee is just 40 miles from the Reno-Tahoe International Airport, two hours from Sacramento, and three hours from San Francisco with easy access off of Interstate-80. Contact the Truckee Donner Chamber of Commerce at 530-587-2757 or visit www.TruckeeChamber.com for business information; www.truckee.com for visitor information.

Truckee receives top honor at Reno Tahoe AMA Ace Awards!

Designed to acknowledge marketing excellence within the community, the Reno Tahoe AMA (American Marketing Association) Ace Awards – celebrates the best marketing strategies of the year. Taking home the coveted Best in Social Media marketing award was the #TruckeeMoments hashtag campaign. Working on behalf of the Truckee Donner Chamber of Commerce, the campaign was developed and implemented by Out&About Marketing and launched in Spring 2014.

The campaign was designed to leverage the town’s popularity while increasing engagement on social media. Originally created as a 30-day contest on Facebook, Instagram and Twitter, the campaign inspired locals and visitors to share their favorite Truckee experiences and their passion for the community. It quickly became apparent that #TruckeeMoments had taken hold and become an endless addiction for locals and visitors to show their love of all things Truckee. At that point, #TruckeeMoments transitioned to an ongoing social media movement.

The results of the campaign are impressive with over 1,300 photos/videos submitted boosting the Truckee image library significantly for future marketing efforts. The Visit Truckee Facebook page grew “likes” by 513%; Instagram now has 603 followers (previously, there was no Truckee Instagram presence); and Twitter followers grew by 136%. Visits to Truckee.com website have increased 64% with mobile visits up an astonishing 270%.

#TruckeeMoments has been embraced by the community – so much so that it is the theme of the 2014 Truckee 4th of July Parade. #TruckeeMoments stickers will be distributed along the parade route, and participants and spectators are being asked to share their Truckee 4th of July experience through social media and tag it with #TruckeeMoments.

The Truckee marketing team integrated #TruckeeMoments into all efforts including website, e-mail newsletters, TripAdvisor profile, press releases, direct outreach to local organizations and businesses, and influencers online. Videos of local businesses and visitors were created under the #TruckeeMoments campaign, and user-generated photos will appear throughout the 2014/15 Truckee Visitors Guide.

The Truckee marketing team that worked collaboratively on the #TruckeeMoments campaign includes: Out&About Marketing, Switchback PR+Marketing, CLM Design, EXL Media, and Just Imagine Marketing & Design.

For those new to this medium, a hashtag is a simple way for people to follow a specific topic or trend on Twitter, Instagram, Google Plus, Facebook and more. For brands such as Truckee, the power of this social media marketing tool is a fun way to get exposure, engage with fans and allow customers to share and promote the town’s message. Check it out for yourself – search the hashtag #TruckeeMoments on social media, or visit http://www.truckee.com/, and don’t forget to #VisitTruckee and share your own #TruckeeMoments!

Several Truckee businesses and organizations took awards including:

  • High Fives Foundation “Best in Video” for their Helmets Are Cool video
  • Big Truck Brands “People’s Choice” for their overall marketing strategy

The Truckee Donner Chamber of Commerce promotes Truckee as a destination through funding provided by the Town of Truckee for marketing programs, and visitor services for the management and operation of the California Welcome Center in the historic train depot in downtown Truckee.

Truckee is just 40 miles from the Reno-Tahoe International Airport, two hours from Sacramento, and three hours from San Francisco with easy access off of Interstate-80. Contact the Truckee Donner Chamber of Commerce at 530-587-2757 or visit www.TruckeeChamber.com for business information; www.truckee.com for visitor information.

AMAAwards

 

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Truckee 4th of July – Can’t-Miss Events

Truckee River Drill Team - credit Justine PretoriusThere’s no better place to be over the 4th of July than in Truckee! You’ll be treated to festivals, music, parades, great food  – and of course all the brilliant fireworks displays you could ever wish for. One of California’s quintessential mountain towns, Truckee whoops it up, all-American style, in and around its historic downtown district. Leading up to our nation’s birth is a week’s worth of hometown happenings.

Tuesday, July 1

Red strawberries, white goat cheese,and blueberries at the Farmers Market: stock upon fresh, local, healthful foods for your picnic or pantry Tuesday, July 1 at the Truckee Farmers Market located at Truckee River Regional Park from 8am – 1pm.

Retro Skate Night at Northstar:  Get your groove on in the Village at Northstar from 5 – 8pm where skating to 70’s and 80’s tunes will fill you with all-American pride!  Tuesday’s beneficiary of Retro Skate Night is the Truckee Tahoe Humane Society.                                                                                                                  http://www.northstarcalifornia.com/info/calendar/calendarevent.retro_skate_night.item.asp

Americana Music at its Finest: Blurring the lines between Americana/Alternative Country, Folk, and Blues is The David Luning Band at Moody’s Bistro Bar & Beats. Playing July 1 – July 3, this artist prompted Keith Urban to  quote: “Staunch originality, no one’s doing what you do…good singer songwriter, story-telling guy.” http://moodysbistro.com/

Wednesday, July 2

Music in the Mountains: Truckee’s free concerts each Wednesday evening bring you a celebrated slice of hometown fun.  Summer Music in the Park at the Truckee River Regional Park Amphitheater every Wednesday throughout the summer. July 2 features Moonalice, serving up ‘60s electric folk music.                          http://tdrpd.org/pdf/Flyers/summer%20music%20series%202014.pdf

Thursday, July 3

Truckee Thursdays: It’s back and it’s better than ever – enjoy the closed-to-cars streets, open shops, booths, food, music, crafts and more. This Truckee favorite brings locals, visitors, young and old out to play.  A great lead-up to the 4th!   After dark when Peter Burtt is finished at the train depot, live music continues at several bars in town, including Coffeebar, Cottonwood, Bar of America and Moody’s Bistro Bar & Beats.  http://www.truckeethursdays.com/

Acoustic Thursdays and Fridays at Cottonwood: “Acoustic Thursdays” feature the best in FREE live acoustic musical entertainment coupled with discounts on libations and select menu items all night long in the Bar, Fireplace Rooms and deck overlooking town.  http://cottonwoodrestaurant.com/music.html

Friday, July 4th

With its traditional morning parade, evening music, and dazzling fireworks, July 4th isn’t your everyday holiday – it’s the nation’s birthday, and everyone’s invited to Truckee’s party. Whether you’re into paying tribute to American history or just enjoying traditional summer pastimes, Truckee does a beautiful job of blending ‘ole time celebration and history with millennial panache.

Grab a spot along main street (Donner Pass Road) and soak up Americana at its finest.  Kicking things off, the annual Firecracker Mile leads out the festivities with a one milerace along the parade route down Donner Pass Road from US Bank to the Train Station. The parade offers up close views of the legendary Wells Fargo horse-drawn stagecoach, and the famous Truckee River Precision Drill Team, a real crowd pleaser with their hilarious “ski” maneuvers. As one of America’s top Olympian-producing communities, don’t miss several of the nation’s top Olympic athletes including Julia Mancuso, Tamara McKinney and Travis Ganong, who will be riding on the floats and sharing in the celebrations.

This year’s parade theme was inspired by the blend of traditional and contemporary spirit in #TruckeeMoments, a hashtag movement that has harnessed visitor and local energy into a fun, vibrant experience that everyone can enjoy. Attendees and participants are encouraged to take part in the day’s event by sharing their love of Truckee with pictures taken along the parade route and posting them to their favorite social media outlet and tagging them with #TruckeeMoments.

If you’ve purchased a ticket ($6) from Truckee Donner Recreation & Parks beforehand, make your way down to Donner Lake Beach with all your Truckee Farmers Market eats, roll out a blanket, enjoy the town BBQ and wait for dusk to roll in. Fireworks start at dark over Donner Lake where the town throws out a brilliant display of pyrotechnic beauty over the backdrop of the Sierra.  If you don’t have a ticket, just make sure to find an open dock, or glide your kayak or canoe (carefully!) onto Donner Lake, park yourself and wait for the lightshow.             http://www.tdrpd.com/pdf/Flyers/July%204th%20flyer%20web%20site%202014.pdf

Saturday, July 5

They’re Comin’ to America ……. Today! Want to keep that great American spirit going? What better way than with Super Diamond at Tahoe Donner on July 5th!  The Surreal Neil in all his glory will be waxing poetic with your favorite Neil Diamond songs.                                                                                                             http://www.tahoedonner.com/news/2014/04/23/summer-concert-on-the-green-scheduled-for-july-5/

Bar of America: The name sums it up and so do the great views both inside and out. A Truckee landmark for over 40 years, July 5th features musical guest Rustlers Moon. Stop in for one of their food and drink specials – always served with a hometown smile.                                                                                                           http://www.barofamerica.com/

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